and the Ocean Front Walk Boardwalk draw over 10 million visitors annually. The City of los angeles estimates roughly 28,000–30,000 people per day come the beachfront each day.
Visitors skew from 18–49, come from a wide range of racial, economic, and ethnic backgrounds, and nearly half travel from outside Southern California.
major holidays such as Labor Day see roughly 1.5–2×the normal daily traffic.